At ALEX AND ANI retail locations, we have the pleasure of meeting fans with unique stories to share. From joyful celebrations to difficult situations, they often tell us what’s going on in an effort to find the perfect piece. It is through these personal and meaningful interactions that we connect with our fans, letting them know we are here to help.
We have selected the below two stories from ALEX AND ANI Partridge Creek in Michigan and ALEX AND ANI Salt Lake City in Utah to share with you as they truly highlight our mission of spreading love, empowerment, and positive energy.
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ALEX AND ANI Partridge Creek
A woman named Michelle recently visited us looking for a bangle to help her through a difficult time – she had just been diagnosed with multiple sclerosis. Our retail associate, Mackenzi, informed her that the Cupcake bangle supports Race to Erase MS and also recommended the Cherub bangle to inspire strength and light. Michelle began to tear up as she read the meanings, proclaiming these were exactly what she needed. Another retail associate, Justina, suggested that she add some texture with color and metal beaded bangles to round out her new set. Michelle was thrilled and left with a big smile, which made us smile for the rest of the day.
ALEX AND ANI Salt Lake City
A man named James recently visited us in search of a gift for his wife who was just diagnosed with cancer. It was devastating news to their family but she vowed to remain strong throughout her treatment. James remembered shopping at our store before and believed in our mission to spread positive energy. He decided to get Nicole a new bangle each week until her chemo is complete. He began with the Hummingbird bangle because the meaning card mentions enjoying the sweet things in life and healing during difficult times. We were grateful to help James find the perfect piece for his wife and wish them all the best.
